What is the role and significance of printing QR codes on product packaging?

In May, China National Tobacco Corporation issued an announcement stating that starting from May 8, cigarette products with QR code logos will be gradually put on the market. By then, within a certain period of time, products of the same brand will be sold in both uncoded and coded packaging at the same time. Printing QR codes on cigarette products will have a profound impact on consumers, businesses and regulatory authorities. First, let’s take a look at the characteristics of QR codes. QR codes are widely used in all walks of life because of their large information storage capacity and convenience. Next, let’s talk about the role of printing QR codes on cigarette products? Printing QR codes on cigarette product boxes or strip packaging can realize product anti-counterfeiting and traceability, combat illegal sales, improve market supervision, curb the existence of fake and shoddy products, and is conducive to the healthy development of the cigarette industry.

In daily life, in addition to cigarette product packaging, there are also many product packages or product surfaces with QR codes printed on them. In the QR code, some companies not only provide the QR code with product types, product authenticity information, full production and processing process information, etc., some companies also provide red envelope rewards, point rewards, and lottery draws on the product QR code. Activities such as rewards not only promote interaction with consumers, but also enhance customers’ trust in the product. Printing QR codes and other logos on product packaging requires specialized digital printing equipment, which requires fast printing speed to meet production needs, strong ink adhesion, and no logos falling off due to friction during transportation. . Digital printing press equipment is widely used in the electronics and electrical appliance industries, food industry, hardware tools, cosmetics industry, toy industry, daily necessities industry, medicine, health care products, automobiles, stationery, cultural and sports supplies and other industries.